Sophisticated Invalid Traffic (SIVT) targets all the stakeholders in the digital advertising ecosystem including ad networks. SIVT evades the generic bot detection logic used by ad verification vendors and conventional security measures. Advertisers use viewability reports as a tool to negotiate with ad networks, and invalid activity such as fraudulent clicks can lead to chargeback claims. Along with clean traffic, impression performance reports at the page level are required to offer comprehensive traffic analytics on campaigns and maximize ROI for advertisers. ShieldSquare helps ad networks evaluate media quality and ensures that quality of traffic is well above industry benchmarks.