ShieldSquare named a Leader in The Forrester New Wave™: Bot Management Report, Q3 2018. Click to know more.
It goes without saying that bad bots are rampant in the eCommerce industry. Bots with malicious intent scrape pricing information and other important content (like images, product reviews, product catalogs etc.). Malicious bots, which are created by attackers, not only pollute the website analytics, but also engage in cart abandonment that directly impacts business outcomes.
The Shopping Cart Abandonment Problem
Competitor bots are programmed to add hundreds of products to carts, only to abandon all of them at a later time. Such abandoned carts, which don’t bring any business value, are called phantom carts.
Any eCommerce portal that works on a ‘first-come, first-served’ basis happens to be the ideal target for these type of bots, as computers are insanely faster than humans when it comes to clicking.
That being said, let’s dive deep into the effects of phantom carts:
In early 2016, Nike launched its SNKRS app to curb the usage of sneaker bots that made their stocks sell faster than it’s ideally possible. But this doesn’t stop the attackers from creating more intelligent bots, does it?
Protecting your eCommerce business
eCommerce portals require an intelligent and dynamic bot-prevention solution that can dynamically adapt itself to the widening bot threat landscape and at the same time coexist with your WAF / CDN infrastructure. Conventional bot prevention techniques usually opted have been proven to be ineffective (see why).
The time and money spent on acquiring customers to your eCommerce website should give genuine leads and greater conversion rates, and investing on such a robust bot prevention solution will help stop those pesky bots from hampering the shopping experience of your customers.