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Scraping is the process of extracting data or information from websites and publishing it elsewhere. In most cases, this is an illegal activity if it is being done without the consent of the author or the original source. Typically, content scrapers steal the entire content from websites or mobile applications and publish it to gain traffic. Manually scraping content by copying and pasting is possible, but it’s a laborious chore. Hence scrapers deploy sophisticated bots to perform this highly repetitive task.
Types of online businesses targeted by content scrapers:
- Online media
- Blogs, review sites
- Online classifieds, job portals, and property websites
- Educational platforms
- Financial services
The Impact of Content Scraping
Losing valuable content
Scrapers and competitor bots get an unfair advantage using your content. After spending a considerable amount of time and money, the content on your web page becomes your most valuable asset. When they are scraped and published elsewhere in a matter of seconds, the genuine traffic to your website is affected and may affect your revenue.
Loss in SEO ranking
When your content is duplicated illegally, the content on the scraper’s site or app can even outrank your original content, significantly hurting your SEO strategy. This has a negative impact on your site in search rankings.
Bad user experience
Scraper bots, as they crawl your website or mobile application, can stress your servers and network bandwidth with multiple page requests in a short span of time. This significantly increases server load time and creates bad user experience, rendering your website and mobile application unusable for your users, and seriously dents your brand reputation.
Bots visiting your website can generate fake page views. This will distort your analytics and you will no longer be able to rely on the metrics that you see. Sooner or later you will start wondering about the reason behind your poor conversion rates.
Manually tracking and blocking bots can be tedious, ineffective, and tiresome. Prevent unauthorized content duplication and loss of competitive advantage with ShieldSquare protection.
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*2 The Forrester New Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester New Wave™ is a graphical representation of Forrester's call on a market. Forrester does not endorse any vendor, product, or service depicted in the Forrester New Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.