How To Choose The Right Bot Mitigation Solution - A Webinar with Forrester Research | Watch Now

How To Choose The Right Bot Mitigation Solution A Webinar with Forrester Research Watch Now

Scraping is the process of extracting data or information from websites and publishing it elsewhere. In most cases, this is an illegal activity if it is being done without the consent of the author or the original source. Typically, content scrapers steal the entire content from websites or mobile applications and publish it to their credit. Manually scraping content by copying and pasting is possible, but it’s laborious and mundane to be done by a human. So, scrapers write sophisticated programs or bot to perform this highly repetitive task.

Following are the types of online businesses targeted by content scrapers:

  • Online Media
  • Blogs, Review Sites
  • Fresh listings on classified directories, job portals, and property websites
  • Educational content
  • Financial information sites

The Impact of Content Scraping

Losing valuable content

Scrapers and competitor bots get an unfair advantage over your content. After spending a considerable amount of time and money, the content on your web page becomes your most valuable asset. When they are scraped and published elsewhere in a matter of seconds, the genuine traffic for your website is affected and may affect your returns.

Prevent Data Scraping

Loss in SEO ranking

When your content is duplicated illegally, the content on the scraper’s site or app can outrank yours, significantly impacting your SEO strategy. This has a negative impact on the availability of your site in the top results.

bot traffic affects SEO factors

Bad user experience

The scraper bots, as they crawl over your website or mobile application, can stress your servers and network bandwidth with multiple page requests in a short span of time. This significantly increases the server load times and creates a bad user experience, rendering your website and mobile application unusable for your users, seriously denting your brand reputation.

Stop Bad User Experience

Distorted analytics

Bots visiting your website can generate fake page views. Sooner or later you will start wondering the reason behind poor conversion rates.This will impact your analytics which is getting distorted and you will no longer be able to rely on the metrics that you see.

Manually tracking and blocking bots can be tedious, ineffective and tiresome. Prevent unauthorized content duplication and loss of competitive advantage with ShieldSquare 24x7 continuous protection.

Block Fake Bot Traffic

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