Meet Us at AWS re:Invent 2019 | Book a Meeting Now

General Invalid Traffic (GIVT)

According to the Media Rating Council, “‘General Invalid Traffic’ consists of traffic identified through routine means of filtration executed through application of lists or with other standardized parameter checks.”

GIVT comprises bots, spiders, search engine crawlers, and traffic from known data center IP addresses that generate non-human traffic. They also include activity-based filtration using campaign or application data (and their transaction parameters), and browsers that pre-fetch or pre-render pages for user convenience. GIVT generally identifies itself clearly and can be easily filtered out.

Step Up and Take Action

Powered by Think201