As the threat landscape evolves with the growing online business habitat, bots prove to be a pesky problem for most online property portals. Both portals and property listing agents often fall prey to the cruel intent of bots that jeopardise the future of an online real estate businesses.
Bots are marshalled by competitors to steal listing info. by means of submitting fake forms. This kind of form spam results in fake lead contact details that will set off the sales team on a wild-goose chase, unable to contact any of the lead. Property portals waste time, money and resources on chasing these spurious leads with no conversion in sight & zero ROI for advertisers (listing agents).
Listing data like agent info. is valuable and in higher demand than ever before, resulting in more frequent and powerful bot attacks. Competitors steal this data to gain an unfair business advantage and indulge in poaching listing agents, causing an irreparable damage to the business.
On the other hand, listing agents will never be able to sell/rent their property to a lead that does not exist. Due to such a malicious activity, sooner or later agents will choose to opt another property portal to advertise.
This menace of bots just does not stop here. As a result of intense bot activity, property portals cannot really differentiate between the good and bad traffic.The lead conversion metrics are polluted thereby affecting the decision making of marketing and sales teams. Having no insights to understand where to spend money and where to cut costs the overall business is pushed into oblivion.
Malicious bots mask themselves as humans, making detection difficult, if not impossible, for in-house solutions. Property portals need a self-learning, intelligent solution that will prevent form spam and allow legitimate traffic without hampering the site performance.The time and money spent in segregating spam leads can be wisely invested in a bot prevention solution that is dynamic, robust and enhances protection as threats increase day-by-day.