ShieldSquare named a Leader in The Forrester New Wave™: Bot Management Report, Q3 2018. Click to know more.

ShieldSquare named a Leader in The Forrester New Wave™: Bot Management Report, Q3 2018. Click to know more.



The essential asset for any classified site is fresh content and unique listings. Malicious bots sent by competitors and third-party scrapers crawl the information from your website and publish it elsewhere or even sell the information. This is an illegal activity, done without your consent. Such malicious bots have adverse effects on your classifieds business in many ways.




Impact of Malicious Bots on Classifieds


Theft of Content and Fresh Listings

Unique listings and content are the intellectual property for businesses like classifieds. The moment a new listing is published on your web/mobile app, the competitors scrape your content, tweak it and publish it on their website — all within a few minutes! This dilutes the genuine buyer traffic coming to your website or your mobile application. All your spending and efforts on acquiring the right content will be futile as the content is replicated at multiple places.



Online Digital Content Prevention

Fake Leads

The success of classifieds and online marketplaces depends on advertisers and users that post their listings. The revenue from advertisers is critical to your business. Malicious bots fill the web forms with fake details and end up as dead leads that don’t convert. Further, your sales team will spend a significant amount of time and effort in chasing them.



Stop Fake Lead Submission

Distorted Analytics

Analytics play a huge role in online businesses like classifieds. Undetected bot traffic is often mistaken to be genuine. This leads to the misrepresentation of your business KPIs and poor estimation of demand.

Your marketing strategy, if based on these incorrect figures, will inevitably result in poor ROI.


Avoid & Block Skewed Analytics Bots

Reduced Server Performance

Unwanted and undetected bot traffic in your website and mobile app will increase server loads and bandwidth costs. This will make your web pages slow and frustrate your genuine users. Protect your classified listings website from malicious bots. Optimize server resource usage and enhance the user experience with ShieldSquare’s anti-bot solution.


Protect Listings Sites from Scraper bots


Learn How ShieldSquare Helped Njuskalo Stop Content Scraping and Spam Leads

Industry Recognition

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