Web analytics data including visits and conversions are vulnerable to skewing. Bots pollute metrics, disrupt funnel analysis, and inhibit KPI tracking. Automated traffic inflates product metrics, campaign data, and traffic analytics. ShieldSquare offers a tech-agnostic, easy-to-integrate JS tag to filter known bots, spiders, and sophisticated invalid traffic (SIVT) from your analytics.
Impact of Skewing on Your Business
Inaccurate Traffic Analytics and Product Metrics
Web crawlers, aggregators, and malicious bots cause noisy data. Non-human visitors impact conversion rates and other revenue metrics such as the look-to-book ratio. Automated traffic skews user engagement and retention metrics. The presence of bots also creates unexpected changes in your conversion funnel.
We apply domain-specific machine learning techniques to identify anomalies in user behavior and block bots from affecting business KPIs. Our JS tag collects over 250 parameters to identify sophisticated bot patterns and prevent skewing.
Skewed Marketing Analytics
Bots perform repeated link clicks, page requests, and form submissions to execute fraudulent activities. Such invalid activity skews key marketing metrics and misleads the decision-making process. Bad bots also inflate attribution reports, and pollute referral and acquisition metrics.
ShieldSquare helps you estimate and filter non-human traffic present in your paid and organic acquisition reports. We identify automated activities through our device and browser fingerprinting techniques. Our solution can be seamlessly integrated with leading analytics platforms such as Adobe and Google Analytics.
Read How 7Pixel Filters Bots from Marketing Reports and Analytics
Clean Analytics to Get Actionable Insights
Eliminate Skewing of Product and Growth Metrics
Filter Bots From Traffic Analytics to Optimize Marketing Spends
Improve the Accuracy of Your Web Analytics
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