Price Scraping Prevention
Safeguard Your Pricing Strategy
Price Scraping is a method by which the pricing data, along with other information such as product SKUs (Stock Keeping Units), are lifted off illegally from e-commerce and travel listing websites or mobile applications using bad bots. The scraper bots crawl your web pages for information about the prices and SKUs, which define your business strategy in the marketplace. Competitors employ this method to undercut your dynamic pricing and extract product catalog information for your site.
The Impact of Price Scraping
Undercutting your pricing
One of the most important aspects of an e-commerce business is the pricing strategy. This influences consumer-buying decisions, impacts new customer acquisition and revenue. E-commerce business owners strive to create a win-win for both their business and their customers.
Revealing pricing strategy along with inventory and product information to competitor bots and malicious scrapers is detrimental to your business.
Bots affect your business by not only scraping prices but also by skewing your web analytics.
They crawl multiple products, creating an artificial interest in items for sale, and negatively influence your decision making and business strategy.
During flash sales, bots may add hundreds of products to shopping carts, and abandon them later. Created by malicious bots, these carts never convert, but reduce your inventory levels, making popular products unavailable to genuine buyers.
When genuine users are unable to make a purchase, they get frustrated with your business and may go to one of your competitors.
As scraper bots crawl your website/ mobile app, the load on your server automatically increases. High server loads impact website usability and page load times. This will frustrate genuine users exploring products or trying to make a purchase. Also, it’s important to note that website speed impacts search engine rankings.
Protect your e-commerce business from bot threats. ShieldSquare helps you take the right action against price scraping bots.
Learn How A Flight Booking Portal Secured Its Booking Engine from Malicious Bots
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