The growing menace of ad fraud is costing online businesses billions of dollars every year. ShieldSquare has been working towards helping publishers and advertisers eliminate fraud in digital advertising. We are proud to announce that we have met the stringent requirements to earn the ‘Verified by TAG’ seal from the Trustworthy Accountability Group (TAG). We have also been approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem.
The TAG is a consortium of industry groups committed to promoting transparency in the ad tech ecosystem and fighting ad fraud. The TAG was created by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), and works with companies in the digital advertising supply chain to ensure transparency.
We are also in the process to get ‘certified against fraud’ from the TAG. ShieldSquare’s digital ad fraud solution uses proprietary Intent-based Deep Behavior Analysis (IDBA) and a variety of other sophisticated techniques to filter invalid traffic before ads are served. In its recently released Marketing Technology Vendor Guide 2018, Gartner has also recognized ShieldSquare’s ad verification capabilities to ensure transparency in the advertising ecosystem.
Watch this video to learn more about the ‘Verified by TAG’ seal — click here to watch