Web scraping in the online travel industry is here to stay and threatens many players in the ecosystem. Detecting and mitigating malicious bots that scrape pricing data and unique content could help your business from unnecessary leakage of information. Bots target websites with travel content, reviews and rating websites, airline websites and online travel aggregators (OTAs).
Impact of Bots on Travel Websites
Unwanted GDS Queries
Unwanted bot queries for flight tickets can incur unnecessary charges on your travel site. Costs levied by the Airline GDS (Global Distribution System) will increase significantly because of fake GDS queries made by bots. These fake GDS queries can be used by your competitors to scrape ticket prices. These fake queries cost you money and will certainly never generate a legitimate booking.
Scraping of Ticket Pricing
Scraper bots are the most obvious threat for online travel websites. Scraper bots can be deployed by your competitors and fraudsters to scrape your dynamic pricing of airline tickets. Scraping your pricing information can give your competitors an unfair advantage and can prove to be a long-term business loss. Keeping your pricing safe from competitors can help you retain customers, partners, and brand competitiveness.
Improve KPIs and Decision Making
Bot traffic that is not detected and mitigated is often mistaken to be genuine and does not reflect on the analytics dashboard. The Key Performance Indicators are misrepresented due to undetected bot activity, leading to poor decision making and estimation of demand.
Bots skewing your web analytics data result in metrics that are artificial and inflated. Skewed analytics affects your business strategy and marketing spend, resulting in missed targets and low ROI.
Increase in Infrastructure Costs and Poor Website Performance
Bot traffic making unwanted queries and API calls can spike page requests, which can result in unnecessary server costs. Millions of requests generated by bots spamming your website can overload and slow down your site. The presence of non-human traffic also affects genuine user experience.
Real-time Protection Against Unwanted GDS Queries, Scraping, and Performance Degradation
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