The E-commerce Industry Automated Threat Landscape | Download the Report
Form spamming is nothing but abuse of your web forms by posting unsolicited messages or spam on your website or mobile application. Form spam affects community forums, social network sites, and online businesses, such as real estate portals, classifieds, job portals, and so on. They hinder genuine user interactions, hijack conversations, and generate fake leads.
The Impact of Form Spam
Businesses that make use of forms to collect leads are impacted by fake registrations from spambots. Such fake registrations result in poor conversions.
Advertisers that consume your website or web app for genuine leads will get disappointed and leave as they will not be able to gain ROI. This will directly impact your website’s revenue.
Malicious bots spam your website’s comment feed by hijacking threads on blogs and forums. In many instances, these bots frustrate genuine users by posting malicious website links, phishing links, or make them download malware that steals personal information.
New and regular users of your website may get irritated by such bot activity, and may even stop visiting your website altogether, affecting your brand reputation and revenue.
Server overload and infrastructure cost
Unwanted bot traffic can slow down your site and increase bandwidth costs. When millions of bots spam your website and mobile application with requests, your website or app takes longer to load.
Slow pages frustrate users. Search engines may remove or demote pages with bot generated spam.
Loss of brand value
Form spam frustrates advertisers and genuine users. This affects your brand image as your users may choose to go to competitors’ websites. All in all, form spam impacts the credibility of your business, and eventually hurts user retention.
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